What role for communication initiatives in reducing energy demand? Talk at knowledge exchange event at the Science Museum

energy descent? steps to the central line

It was a surprise to be invited to speak at a knowledge exchange event on communication and behaviour change to reduce energy use. My work and that of others, not least in the DEMAND centre on which I was co-investigator, challenges the emphasis on communication, and behaviour change as conventionally framed, to effect change in what people do. But the event was part of a follow on project from the excellent Material Cultures of Energy project led by Frank Trentmann at Birkbeck, and seemed an opportunity to deliver the same messages again to a diverse audience of academics and policy professionals at the Science Museum.

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